Three people in dark clothes seen from behind leaning over coffee cupping bowls at a private after-hours tasting, steam lit by flash

06:12 · FIRST NAMES ONLY

The punch card, retired with honors.

Clubkey for coffee

The tasting

Ten stamps for a free cup taught the world coffee loyalty. Your roastery deserves the grown-up version.

The tab that never sees a card reader.

The scenario

Forty kilos of a single lot land Tuesday. That is not a product page; that is an event. Members get the push, the Roaster's Table gets first bags, and Thursday night twelve people stand around the cupping bench tasting what they will argue about for a month. The bags sell out to people with names, not carts.

A ladder that fits

A ladder that smells like the roastery

Name the tiers your way. The example below ships with the AI proposal for a roaster.

  1. Cup

    Included from day one

    • Member price on every bag
    • New roasts announced first
    • The card, in Apple Wallet
  2. Pour

    from 1,000 points

    • Single-lot drops, first window
    • Cupping invites
    • Subscription skip-and-swap
  3. Roaster's Table

    from 5,000 points

    • First bags of every micro-lot
    • A seat at origin tastings
    • Your name on the wall, if you want it

Why it works here

Coffee has the highest purchase frequency in commerce and the most beloved loyalty artifact ever made. Clubkey keeps the artifact and upgrades everything behind it.

The rest of the club, ready

Cards, Wallet passes, drops, events, referrals, analytics — every vertical gets the whole machine.

See the full product

Open your club.

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